在“若川视野”微信公众号上看到这个概念，比较感兴趣，于是上网看了相关的资料。觉得是一种有条理的思维方式，不光适用于商业上，做的一些事情也可以套用该模版，遂整理。

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definition

The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.[2][3] It offers a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances,[1] assisting businesses to align their activities by illustrating potential trade-offs

源自维基百科。

description

分三个部分：

  • Infrastructure 基础设施

    • KP: Key Partnership (谁可以帮我？)

      cultivate buyer-supplier relationships -> foucs on core activity

      为了价值主张需要具有哪些合作方，这些合作方的价值和利益分别是什么。

    • KA: Key activities （我要做什么？）

      The most important activities in executing a company’s value proposition.

      执行公司价值主张的最重要活动

    • KS: Key resources**（我有什么？）**

      The resources that are necessary to create value for the customer.

      为了实现价值主张，需要具有的关键资源

  • Offering

    • VP: Value propositions

      The collection of products and services a business offers to meet the needs of its customers.

      such as newness, performance, customization, “getting the job done”, design, brand/status, price, cost reduction, risk reduction,

      解决客户什么痛点？公司产品的亮点？和其他产品的区别？

      The value propositions may be: Quantitative – price and efficiency Qualitative – overall customer experience and outcome

  • Customers

    • CS: Customer segments 客户分类

      Various sets of customers can be segmented based on their different needs and attributes to ensure appropriate implementation of corporate strategy to meet the characteristics of selected groups of clients.

      项目解决的是谁的问题和痛点

      The different types of customer segments include:

      • Mass market 大众市场
      • Niche market: Customer segmentation based on specialized needs and characteristics of its clients: e.g. Rolex.
      • Segmented：公司在现有客户细分中应用额外的细分。在细分情况下，企业可根据性别、年龄和/或收入进一步区分其客户。
      • Diversify: A business serves multiple customer segments with different needs and characteristics. 一个企业服务于具有不同需求和特点的多个客户群体
      • Multi-sided platform/market: 为相互依赖的客户群体提供服务 ,例如：信用卡公司将为信用卡持有人提供服务，同时协助接受这些信用卡的商户。

    • CH: channels

      A company can deliver its value proposition to its targeted customers through different channel

      通过哪些渠道向目标客户传递公司的价值主张

    • CR : Customer relationships

      companies must identify the type of relationship they want to create with their customer segments

      我想和客户建立什么样的关系？

  • Finance

    • C$ :Cost structure

      商业结构：价值驱动和成本驱动。

      成本结构：固定成本/可变成本/规模经济/范围经济

    • R$: Revenue streams 收入流

      The way a company makes income from each customer segment

      公司盈利的方式: Asset sale/Usage fee/Subscription fees/“Lending/leasing/renting “/Licensing /

Brokerage fees(类似中介？)